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For Founders & Investors

Tagline: Shopify for services with an AI onboarding and growth coach.

Positioning

  • Services-first: time‑based work (booking, buffers, policies) is native.
  • AI onboarding: short intake → generated offers, pricing ranges, policies, FAQs.
  • One flow: scheduling + forms + checkout in a single step.
  • Growth loop: reviews, referrals, and reactivation campaigns.

Model

Pricing

Starter (free), Pro ($29/mo), Business ($99/mo). Payment processing via Stripe/Square.

Acquisition

SEO landing templates by service type; partner channels; creator affiliates.

Retention

CRM, automations, and network effects via client portals and referrals.

Differentiation

Less theme/plugin complexity than Shopify; more verticalized than Square.

Roadmap (MVP → V1)

  1. MVP: Public site + Netlify forms waitlist.
  2. V0.5: Wizard creates offers/pages from intake; manual calendar + Stripe links.
  3. V0.9: Embedded scheduling + unified checkout; basic CRM + reviews.
  4. V1: Subscriptions, Service Packs, referral loop, analytics.

20/60/20 thesis: win the middle 60% by reducing friction and increasing trust.